Braben

Bauer Media celebrates performance of key editorial brands in latest ABCs

Today’s ABC circulation figures have seen Bauer Media reinforce its commitment to deliver world class editorial products and commercial operations with strong results across its key portfolios. 

The ABC results reveal strong consumer engagement with Bauer Media products at the newsstand and through subscriptions despite the economic conditions, with its brands reaching wider audiences than ever before through multiple platforms.

ABC RESULTS – FEBRUARY 2012 EGMONT MAGAZINES’ GIRLS PORTFOLIO GOES FROM STRENGTH TO STRENGTH

Egmont Magazines, the children’s magazine division of Egmont UK, enjoyed a set of solid ABC results for the period July 2011 to December 2011, with strong performances from its girls portfolio, Disney titles and the recently launched, We Love Pop magazine.

Egmont’s girls portfolio demonstrates that girls aged 3-16 years remain engaged and ready to consume content from print magazines, in combination with online platforms. The portfolios’ four titles, Barbie, Go Girl, Disney’s Princess and Tickerbell all enjoyed POP growth, with Go Girl the stand out performer with an increase of 11%. The portfolio reaches girls across 3-16 years and the POP increase of 3.2% cements Egmont’s in-depth understanding of this consumer demographic.  

BinWeevils.com selects Egmont to extend brand from virtual to print world

Egmont Publishing Group has today announced it will further expand its magazine portfolio with the launch of Bin Weevils magazine. The magazine will be the ultimate extension to the already successful online entertainment platform which is the second most visited website in the UK for children aged 7-13 and boasts a 91% growth in users over the past 12 months.

In November 2011, the BinWeevils.com website was voted the website of the year at the children's BAFTA'S, ahead of the Moshi Monsters and Club Penguin websites. The brand has seen unprecedented success online with BinWeevils.com receiving an average 105,000 visitors per day in December, according to Comscore - above both ClubPenguin.com and Disney.co.uk. The brand is also set to further expand its physical profile with a range of toys and merchandising.

Bloomberg Markets has launched its first spin-off and Bloomberg's first luxury title

Bloomberg Markets has the second highest business magazine circulation in Europe with 180,000 subscribers. The average EMEA reader income is €97,772, the highest of all business and financial publications.

One unique editorial aspect of the spin-off -- Bloomberg Pursuits writes about and profiles the expensive lifestyles of its own readers. Clothes, boats, cars, and homes will be a major part of the editorial.

BAUER MEDIA INVESTS IN TALENT WITH LAUNCH OF BAUER RADIO ACADEMY

-Bauer Radio Academy to produce best-in-class training, development and recruitment services for staff- 

-New commercial trainer to lead training and development of local sales teams– 

Bauer Media has today announced significant investment in its staff development with the launch of the Bauer Radio Academy.

The Bauer Radio Academy will act as an umbrella brand for the training, development, recruitment and retention of Bauer Radio staff. A new Commercial Trainer role has been created as part of the Academy launch, with applications now being taken.  Full details of the role, including how to apply, can be found at www.bauermedia.co.uk 

SHORTLIST ANNOUNCED FOR THE 2012 FT ARCELORMITTAL BOLDNESS IN BUSINESS AWARDS

The Financial Times and ArcelorMittal have announced the shortlist for the 2012 FT ArcelorMittal Boldness in Business Awards. The global awards, now in their fourth year, recognise businesses that, through bold decisions, drive change and inspire innovation in their sectors. 

Lionel Barber, editor of the Financial Times, said: “I am delighted with the high calibre of entries we have received for this year’s awards. Each of the shortlisted companies has displayed commitment to innovation and change in their field during what has been a particularly volatile year for global businesses.” 

Q4 2011 RAJAR RESULTS BAUER RADIO INCREASES AUDIENCES AS PLACE AND PASSION PORTFOLIOS CONTINUE TO GROW YEAR ON YEAR

- Bauer Place Portfolio continues to perform well, led by Magic 105.4 which beats BBC Radio 2, recording second highest ever reach in London -

- Kiss leads Bauer Passion Portfolio’s growth with 5.8% year-on-year reach rise nationally -

Bauer Radio has increased its reach across the UK to 13.3m listeners, up 0.5% year-on-year (yoy), with its Place and Passion portfolios continuing to perform well. Both the Bauer Place and Passion Portfolios increased in reach, up 0.2% and 1.2% (yoy) respectively, with stand-out results from key Place stations and Kiss.

Grazia celebrates London Fashion Week with bespoke collector’s issue and record level of advertiser demand

LG Mobile in six-figure sponsorship deal of behind-the-scenes ‘Grazia’s Fashion Issue…Live!’ documentary series & social publishing event -

- Grazia supports special issue with substantial marketing campaign –

Grazia, Bauer Media’s weekly glossy for upscale women, is to publish its biggest ever Spring collector’s issue during London Fashion Week (LFW), supported by an online documentary series & social publishing event, an above-the-line marketing campaign and substantial social media activity. The bumper 264-page collector’s edition has seen a surge in advertiser demand and will hit the newsstands on Tuesday 21st February 2012.

EXTREME SPORTS CHANNEL POWERS INTO ITALY IN HD

Extreme Sports Channel - the home of thrilling lifestyle, adventure and action sports programming - is to be introduced to Italy on 1st February, marking its international debut in high definition (HD).

The channel’s HD feed will be a simulcast of the standard definition feed launched in 1999, which now broadcasts to over 25 million subscribers in 66 territories and in 12 languages across Europe, the Middle East and Africa (EMEA). The content management and delivery will be managed by Chello Zone’s sister company Chello DMC. The inaugural launch on Italy’s Sky platform sees the channel’s entrance into the HD market and from there it will begin rolling out to operators across the EMEA region.

FX UK SIGNS UP RED BEE MEDIA TO LAUNCH NETWORK FIRST COMPANION APP

Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced a deal with FX UK to create and produce the network’s first ever companion app. 

RED BEE MEDIA REINVENTS THE CONTENT DISCOVERY EXPERIENCE WITH LAUNCH OF REDDISCOVER™

Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced the launch of RedDiscover™, the first end-to-end portfolio of content discovery solutions built specifically for media. 

Starcom Lands Xbox Global Strategy Business

Starcom London office to manage brand’s global strategy work across 26 key markets

Starcom, the leading communications agency and part of the Starcom MediaVest Group, has won the global media strategy account for Xbox.

The global account win will see Starcom run the media strategy for Xbox out of its London Centre of Excellent across 26 markets including UK, US, Canada, France, Germany, Spain, Italy, Japan, Korea and Australia.

The appointment comes as the brand looks to capitalise on its leadership position in living room entertainment through its unique dual offering of gaming and connected TV. Starcom was awarded the global strategy for its creativity, innovation and digital prowess. The incumbent was Universal McCann.

BAUER MEDIA AND TWOFOUR JOIN FORCES FOR INNOVATIVE SEVEN PART SERIES FOR ITV2

Leading multi-platform media group Bauer Media has joined forces with award-winning production company Twofour to create an innovative new 7 x 60 minute TV programme for ITV, to be broadcast on ITV2 later this year. 

Bauer Media strengthens magazine division with key sales and publishing appointments

Leading multi-platform media group, Bauer Media, has today announced two new senior appointments within its commercial and publishing operations across the Bauer Magazines portfolio. The appointments continue to support Bauer Media‟s drive to deliver world class editorial products and commercial operations. 

WAITROSE WINNING SUPERMARKET WAR IN SOCIAL MEDIA THIS CHRISTMAS

Waitrose is winning the social media war this Christmas, converting the most online visitors into paying customers and brand advocates, accordingly to the latest Supermarket UK study from Starcom MediaVest Group (SMG). Waitrose, with its focus on engaging content, is having a far higher impact on consumer behaviour than Sainsbury’s and Tesco.  

The Weather Channel App for Windows Offers innovative new design, more engaging consumer experience

The Weather Channel® (TWC), with launch partner Infiniti, today announced an all-new redesign of its popular desktop application, offering consumers a striking new way to discover and interact with the weather and news most relevant to them. The Weather Channel App for Windows offers an innovative, simplified interface to tell the weather story and its impact on consumers’ daily lives through a more engaging experience for consumers. The completely new look offers enhanced features while still delivering the most reliable, timely weather forecasts and information.

“We must continue to improve this leading content app on the Internet by listening to consumer feedback and delivering the best information to help people plan and enjoy their activities every day,” said Scott Jensen, vice president of digital products and applications, at The Weather Channel. “In our increasingly interactive and social world, we know weather information needs to be visual, accurate and there when you need it.” 

BLOOMBERG BUSINEsSWEEK INSPIRES READERS WITH PERSONALITY-LED GLOBAL CAMPAIGN

Bloomberg Businessweek announced today a major outdoor advertising campaign to promote the disruptive, charged and worldly personality of the magazine and build on its editorial and commercial strengths.

The four-week marketing initiative comes as Bloomberg Businessweek prepares to expand with the launch of Europe and Asia editions in early 2012 and increase the combined, weekly print circulation to 980,000 with ad pages up 20% year on year.

Starting on 2nd November, 10-15 second spot adverts will run across 30 digital screens in the departure Lounge at London City Airport, where there will also be magazine sampling.

FOX INTERNATIONAL CHANNELS (FIC) EXTENDS EUROPEAN PLAYOUT CONTRACT WITH CHELLO DMC

Chello DMC, a leading advanced playout and content managment company, has won a five year contract with Fox International Channels Europe, the multimedia company owned by Fox Entertainment Group dedicated to the production and distribution of Pay-TV channels and digital content, to provide playout services for a bouquet of its European linear TV channels.

Under the multi-year contract, Chello DMC will deliver a suite of playout services for 12 FIC linear TV channels in Europe, all of them grouped under the National Geographic brand, managing multiple language and subtitle tracks.

TV Technology Challenge: How do we deliver the future TV experience?

STARCOM MEDIAVEST GROUP COMMENCES SERIES OF STUDIES INTO SUPERMARKET CONSUMER BEHAVIOUR

- Supermarket UK to build a picture of changing values and behaviours of UK shoppers, and look at how supermarkets will need to adapt media and marketing plans -

Starcom MediaVest Group, UK leader in communications strategy, media buying and management, today announced an industry-wide series of studies into the changing values and behaviours of supermarket customers. The Supermarket UK series will investigate the effect of societal changes, including the economy, new technologies and social media, on supermarket customer behaviour and examine trends for the future.

Created by the Starcom MediaVest Group (SMG) insight team, Supermarket UK will draw together findings based on SMG’s set of proprietary research tools. Both the award-winning SpaceID tool, which has been measuring the value profiles of the UK population since 2006, and the recently announced Social Media Behavioural Index (SMBI), will be used extensively along with other tools to be announced. It will culminate in a full report to be published in 2012.

new app offers customers weather-triggered imagery, social features, improved usability

The Weather Channel is now featured on the new Kindle Fire and available free to all Amazon Appstore for Android customers. The Weather Channel app offers consumers the most accurate weather information with a user-friendly interface, The Weather Channel Social, weather-triggered imagery and more.

The Weather Channel app will be among a select number of apps that are featured to Kindle Fire customers when they go to their apps tab on their Kindle Fire. The Weather Channel app will take advantage of the seven-inch, color screen offered on the Kindle Fire.

Research reveals consumer appetite for innovation in tv services

British TV and film viewers are hungry for change to the traditional TV status quo, frustrated by a lack of accessibility to content, according to a UK-wide survey exploring changing consumer attitudes and behaviours to TV and video. The survey was conducted by Red Bee Media, one of the world’s leading media management companies, and is a part of the company’s Tomorrow Calling programme, which aims to build a picture of the media world in 2020, its technological possibilities and market dynamics, through a series of think tanks, quantitative and qualitative research, one-to-one interviews, live panel debates and white papers.