Braben Digital PR specialises in building audiences and driving commercial success for our clients through the power of online PR. Our digital PR campaigns work as a stand-alone digital campaign or as part of a fully integrated B2B, B2C and Corporate campaign.
Every PR campaign Braben creates is designed to engage and deliver the optimum opportunity for our clients to communicate with their target audiences. Braben will assess the value and context of social media within an overall plan for B2B, B2C and Corporate PR and develop tailored ideas and creative to maximise presence online.
Braben has been at the heart of promoting content on behalf of clients for 16 years so we will advise how to package, distribute and excite online media and communities using the best creative and technology tools available.
The sharing of rich-media materials is a key consideration as part of any PR activity and we provide this service to ensure influential bloggers, communities and networks can access and share content.
A blog is a commitment to regularly produce and post interesting, engaging and relevant content. We advise on blogging strategy, content, positioning and third party opportunities as part of a digital plan.
We consistently review and engage with bloggers to share content that is relevant to their passions and interest. We track bloggers across all our areas of specialism in the B2B and B2C worlds.
The world of digital media offers a variety of tools and applications to ensure client competitors are tracked, monitored and evaluated. This benchmarking of competitors consistently delivers essential management information to clients and informs ongoing PR planning and communications.
The management and protection of reputation sits at the heart of every campaign we undertake. We monitor and manage the profile of individuals and of companies to ensure fair and accurate representation online and handle reputation issues be they for a person or a brand.
Braben Digital PR creates, develops and manages our client’s Twitter feeds, building networks and managing the flow of information to media and interested parties through Twitter in a relevant and engaging way.
LinkedIn offers hugely exciting opportunities for B2B communications. Our team has expertise in delivering campaigns through the network and through the creation and management of groups.
The growth of Facebook is extensive and the opportunities it presents to clients wishing to engage with customers are hugely varied and exciting providing the right strategy, creative and content is used. Braben Digital PR develops bespoke-designed campaigns to make the most of what Facebook has to offer as a channel to customers.
Our specialist teams actively monitor developments across all five of our specialist sectors to ensure we lead the way in guiding our clients through the most exciting developments and opportunities to build profile and support our clients’ commercial objectives.
We offer a range of training opportunities and workshops tailored to our clients’ interests or knowledge gaps in digital communications. These workshops can be organised for individuals and small groups and are held at our offices in Soho Square or at client offices.
There is a very real difference between “using” PowerPoint and designing presentation for PowerPoint. When we provide a presentation (PowerPoint or otherwise) we actively seek to lift the usual experience by evaluating your content and incorporating strong visuals and supporting media such as animation, photography and video working with our design partner.
When implemented well a viral campaign can spread your message rapidly through social networks, blogs and across the internet quickly. We understand how to develop viral products, seed them and then monitor their results.
A newsletter allows you to have a conversation with customers, create new interest and to drive repeat sales. We can help you share relevant and engaging information through well designed and managed e-Newsletter campaigns.
It is important to review a clients’ website alongside the Digital PR strategy, access the messaging and look to integrate, as appropriate an online press office, Twitter feeds and blogs. Braben will undertake a thorough review and audit at the outset of developing a Digital PR strategy and campaign.
Video can enrich content for a long list of communication tools including; media releases, websites, presentations, signage and event material. We can provide a full video production service working with existing content and adapting to an online environment or developing new video tools working with our design partner.